Category Archives: Marketing

Will Social Media Change the Insurance Agency?

In the past decade, communication has changed dramatically. Facebook messaging has replaced traditional e-mail, and text messages and wall posts have replaced phone calls. There is no stopping this evolution and major brands as well as small businesses now include social media within their marketing plans. Gregg S. Marcus, a Long Island Insurance Executive actively…

HOW TO: Create Business Connections Utilizing LinkedIn

You may think of LinkedIn as just another social media site. If you use the site correctly, however, you can gain many new connections that can eventually be used to grow you business.LinkedIn is one of the most powerful social media channels that exists for business and if you aren’t active on it, chances are…