HOW TO: Create Business Connections Utilizing LinkedIn

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You may think of LinkedIn as just another social media site. If you use the site correctly, however, you can gain many new connections that can eventually be used to grow you business.LinkedIn is one of the most powerful social media channels that exists for business and if you aren’t active on it, chances are that you are missing out on making important business connections. Long Island Insurance Executive Gregg Marcus  shares how he utilizes LinkedIn regularly to network with industry leaders as well as potential new clients.

Be Considered a Valuable Resource to Connections
Everyone is an expert at something. The more that you position yourself as an expert at a specific subject matter, the more your connections will think of you when they need help or advice. The more valuable you become to them, the more then will want to do business with you as well. Pay attention to status updates, discussions and questions they ask. These are all opportunities for you to display your expertise in your field.

Ask and Answer Questions
The Answers section of LinkedIn is a great place to showcase your expertise on the site. Click “Advanced Answers Search” and review questions about the subject that you are most familiar with. Leave quality answers to questions and you will soon develop a reputation on the site as an expert in your field.

Timing is Important
The best time to try to build a deeper relationship with your connections is when you are on their minds. Make sure to follow-up with a message after you have made a new connection. Right after you have made a new connection, received an introduction or responded to a question, reach out and try to build a more meaningful relationship. Online conversations can always lead to phone calls and even a face-to-face meeting.

Bring Online Connections Offfline
Pay close attention to what your connections are doing and where they are going. If you see them send an RSVP to an event in your geographic area, you should plan on attending also. A local event is a wonderful opportunity to interact with your online connections face to face, even if they are not first-degree connections online. Send a message (or InMail) that indicates that you will be attending that particular event and that you look forward to the opportunity to interact with them in person. This approach is always effective but unobtrusive at the same time

When you are updating your profile on LinkedIn, make sure to connect with Gregg Marcus today. Gregg also has accounts on many other social media sites as well, such as Twitter , Blogger, and LiveJournal just to name a few. If you are looking for an insurance quote, you can also connect with Gregg using the contact form on this site.

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